You can’t live in Dublin and not write a blog on Europe’s leading tourist attraction. The Guinness Store House has over 1.4million tourists visiting last year! And I’ve been 4 times!
First and foremost, book your tickets online! Beat the queues!! You’ll thank me later!
It consists of 7 Floors – Ingredients, Brewing, Tasting, Marketing, Pour your own Guinness, Dining and the Gravity Bar. It’s a self-guided tour so no set times to arrive by which I find a lot nicer and more relaxing. It means you’re not tied down and can insure you get to do some other things before without any time pressure. They do however, do an introductory talk at the beginning if you miss the talk just make sure you see the 9000 year lease in the floor! And look up, the Atrium of the Storehouse is the world’s largest pint shaped glass. Also don’t forget to walk around the outside and fine the famous James Gate Gate!
Now let’s go floor by floor…
Ingredients – I have to say I think this is one of my favourite parts! They have the four ingredients all set out in pretty large consistencies. There is almost a sandpit of Barley, stick your hand in and feel it round through your fingers. See how tall the Hops can grow. Try to peak in and see the Yeast in the safe, protected from all competitors. Hear the waterfall of Water rushing down, brewers are very protective of their water! It’s very informative if you don’t know a lot about how beer is made. I however have been to many brewer tours, plus you tend to pick up a few things when The Boy is a brewer with a Masters degree in it! But I think that Guinness have done a great job in the way they have set it up, very original! Compared to others they have managed to make it a feature of the tour rather than just having it there for the sake of it.
From here you go up a floor to the technical part – how they make the brew! Though first you do go through moving portraits which I just find odd (read pointless)! It’s about Arthur Guinness…the founder if you didn’t know. They clearly don’t have some pictures of him and his family so they get “normal” people to talk about him and his life. I personally think that this could have been done in a different way but hey-ho each to their own. Anyways, head through there and you get to how they brew The Black Stuff (which isn’t black at all, its Ruby Red in fact!) Remember that – you’ll get a cheeky extra taster later on! You’ll learn about how they roast the barley to 232°C, mashing it to create wort, fermenting it to get that lovely alcohol and everything in between! It’s really interesting! And again well done by Guinness. Follow on to where you can watch videos of Cooperage and how Guinness made it around the world (over 150 countries!!). Spot the sculptor of the “Guinness Pint – Made of More” depicting the past and future of Guinness. It was done by more than 20 artists and took more than 600 hours to do, take time to appreciate their work.
Head on up and don’t miss the Tasting Rooms like two of my friends did! Though this was entertaining to watch as they got on to the escalator with no way of coming back. You go through to a white room filled with aromas of beer. You get given a teeny tiny perfect “pint” of Guinness and get taught how to drink it – sounds odd but it is fun to do! Remember the colour of the beer – if you’re lucky this is where you’ll get an extra taster! They also have all the aromas in smoke form, gives the room a Willy Wonka vibe!
Keep on going up, this time to the marketing…I think this will appeal to the older generation a bit more – all those adverts they grew up with are there as well as some of the newer ones. Don’t miss the room of screens were you get submerged into their adverts. I really love their adverts, I actually don’t know anyone who doesn’t. Their marketing team has always done well, from the super simple posters to the completely out there TV adverts. And the fish on a bike, a classic!
Now if you’re a bar(wo)man this is a lot less fun, it will remind you of all those times someone came in, ordered 5 drinks and then saying they will have a Guinness at the end! Probably the most annoying thing someone can do as to get the perfect pint it takes at least 2 minutes, doesn’t sound like a lot until you have 5 other people waiting to be served! But if you’ve never poured a pint its good fun. You’ll learn how to pour the perfect pint and why it’s done that way. You can opt out of pouring your own if you think you’ve had enough experience or really want someone else to serve you. You also get a little certificate to show off to your friends. And well, you get your pint! Time to head on up for the final time and drink up…
To the Gravity Bar you go! 360° (almost, the stairs up block some of it off if you want to be pedantic about it) of Dublin! If you didn’t know Dublin is VERY flat so the bar is the highest point and you can see all the way across to the Aviva Stadium and further! Try and pick out the highlights of Dublin, they do give you some clues as to where to be looking! Try to get a seat, relax, and drink up!