I know it is probably one of the best marketing ploys of the 21st Century but I love going to a pop up. Firstly, 90% of the ones I go to are in London, I don’t live there now but I read and follow so many other people which publicise these events. I know London has a lot of them, and with so many to choose from, they don’t tend to get as horribly crowded. And they really do try to outdo each other which is great for us consumers!
The reasons why…
They are always different! I love to travel (if you hadn’t guessed!) and I find a pop up in an area I know and love, can give me that same sort of feeling when I find a cool bar, or a great place to eat in a new city. Even if they are in the same location as ones I’ve been to before, the set up always makes it feel so special. It always helps that they tend to be on roof tops and therefore we go when it’s sunny. And sunshine will make even the worst day that much better.
Everyone is always so happy – because it’s new and you have to want to go (and stick out the queues sometimes!) people are always so happy and bubbly. Even the servers that have probably worked 12 hour shifts for the last 5 days are loving life and so excited, which let’s be honest makes me way more excited.
The effort that some of these guys go to just amazes me, they can work months for just a few days or weeks of an event. It’s incredible the details they think of, from an idea they create themes, ensuring all of it flows, from the to the hall way leading to it to the tables you sit at, to the outfits for the staff to the colour scheme to compliment them.
Food – yes it tends to be a little pricey but it’s always great! These hard workers bosh out perfect snacks every time. And I love when a pop up is based entirely on food – I went to Bloodies Kitchen pop up in Selfridges for some cookies and milk (yes you read that right!). It was a little expensive but it was worth it. Going with a couple of friends for a pure sugar high is such fun. It has now changed to someone making roll up ice cream right in front of you; and yes it’s also AMAZING!
If you have food you must have drinks…and much like food it can be expensive. But it’s always so much fun getting something I wouldn’t normally get – frozen margaritas anyone? Small side note and slightly annoying thing is 90% of these places serve their drinks in plastic! It’s a pet hate of mine, I understand why they do but either way would be nice to have glass.
The views you get are always unique. Whether you are on a roof top or a boat the views are always a drawing point of the event. Rainbow Afternoon Tea on the Thames, passing some iconic buildings while munching my way food so incredible food will go down as one of the best experiences ever! Oh and with bubbles!!
There are two down sides –
Sometimes they just aren’t done well. I’ve recently had this, where the event was just poorly organised and we ended up missing the sun on the roof. That reason we came!
You wish they would stay like that forever! Sometimes a day, a week, or even a summer just isn’t enough! But that’s the beauty they will always make you want more…
Have you been to any this Summer? Did you enjoy them? Or just find them over priced?